Privacy-first

Headcounts per zone, and nothing more

Gym members change, sweat and train in front of each other. Analytics have to respect that. GymCams uses numbers only: how many people, in which zone, in which hour. No face recognition, no tracking of a person across the floor or across days, and no video sent to us.

A white dome camera on a gym ceiling, the training floor blurred below

Where the counting happens

The video never leaves the building. Counting runs on equipment the gym already owns, and only totals travel.

In your gym

1. Your cameras and recorder

Most current IP cameras and network video recorders can count people crossing a line. You or your security installer draw lines at zone edges and the entrance.

Video stays here

In your gym

2. Counts, every 15 minutes

The recorder, or a small box on your network, adds up the crossings and sends a short message. This is all of it:

{ "zone": "racks",
  "from": "18:00", "to": "18:15",
  "in": 14, "out": 9 }

GymCams

3. Heatmaps and headcounts

We turn the totals into busy hours and busy zones. Fewer than five people in a slot shows as "under 5".

Only numbers arrive

Six rules we build to

They hold for every gym, in every state.

No face recognitionNo face templates, no matching against member photos, no "who is this". Check-in uses a QR code or a phone number.
No video to usWe never receive, store or forward video or still images from your cameras.
No tracking peopleCounts are per zone and time slot. We don't follow anyone across the floor or link visits by appearance.
Small numbers blurredUnder five people shows as a range, so the 5 AM regular can't be picked out.
Never in private areasNo count source in locker rooms, restrooms, showers, changing or tanning rooms. Setup won't accept one.
Members are toldA sign kit for your entrance and wording for your membership terms: cameras are in use, what's counted, what isn't.

The laws behind the rules

Several states regulate biometric data, and face geometry is on every list. Illinois' Biometric Information Privacy Act (740 ILCS 14) requires written notice and a signed release before collecting a "scan of hand or face geometry", with damages of $1,000 to $5,000 per person. Texas (Business and Commerce Code 503.001) and Colorado (since July 1, 2025) have their own rules, and Portland, Oregon bans face recognition in places open to the public. The FTC treats photos of faces as biometric information too.

Counting crossings on your own recorder, with no face data, stays clear of all of that. That's why GymCams works this way everywhere, not only in the strict states.

Good to know: this is how GymCams is designed, not legal advice. Your cameras, signs and member terms are yours to run; ask a lawyer in your state if you're unsure.

What you can tell members

Sample wording for the entrance sign, yours to edit:

Cameras are in use on the training floor for safety. We count how many people use each area by the hour. We do not use face recognition. There are no cameras in locker rooms or restrooms.

Ask us about your cameras

Send the brand and model of your cameras or recorder and we'll say whether they can produce line counts.

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